The Money Manual is a personal finance website dedicated to educating people about investing, saving money, making money, budgeting, and feeling confident about their finances.

I was responsible for the social media strategy, as well as day-to-day management and content creation across all social channels via Sprout Social. I tested out multiple types of content and multiple types of platforms.

I grew the “Let’s Talk About Debt” Facebook group from 0 to 5k+ in two and half years. I posted on the platform multiple times a week and interacted with the group. I held Facebook Lives with the group and interviewed members of the personal finance community and shared their debt stories with the group.

I grew the Instagram account from 3k to 15k+ in two and a half years. I posted on Instagram five times a week and tested out many types of content.

I also grew the Tiktok account from 0 to 19k+ in 9 months. The best-performing content on this channel was informative content.

I built and maintained 30 partnerships resulting in reposts, sweepstakes, and articles. This was especially relevant for the Instagram account as well as the Facebook Group.

I generated data-driven weekly performance reports to aid in team decision-making and presented them weekly to my manager.