Maybe is a personal finance and management tool.

I oversaw the day-to-day management and strategy of social channels, including TikTok, Twitter, LinkedIn, Discord, Circle, and Pinterest. From the performance of these platforms, I ended up primarily focusing on the Tiktok, Twitter, and Discord channels.

For the Maybe Tiktok, I tested out multiple formats over the course of 9 months, ranging from long-form informational content to humorous content to utilizing trending sounds. I also tested out what type of content was produced, ranging from breaking down financial concepts to financial tips to hopping on trends. From my testing, I found a combination of these types of content lead to the Tiktok growing from 0 to 1k followers in 9 months and over 6k likes in that time period.

For the Maybe Twitter, I also tested out multiple formats over the course of 9 months, ranging from long threads to memes to interactive content (like questions). I tested out types of content from product updates to financial tips to breaking down financial concepts. From my testing, I found a combination of these types of content led to Twitter growing from 2k followers to over 4k followers with on average 100k monthly impressions and 50k monthly profile visits.

I analyzed the performance of all socials and created monthly performance statistics for the team via Notion (that way the team could easily access the findings).