The Vanguard Network supports senior executives as they build high-performance organizations and take their leadership, and their teams, to higher levels. They also help top leaders develop a meaningful sense of purpose and culture that will deliver results for their organization — and catalyze change when needed.
The newsletter called The Vanguard Newswire was launched in late July in 2023 and had an average 22.82% open rate in 2023 (the average open rate is 21.33%). I created the newsletter from the ground up. I designed the template in Mailchimp and Canva and determined the correct cadence of the newsletter (bi-weekly to monthly). Each newsletter contained three parts: an introduction signed off by Ken Banta, the CEO, three related leadership insight links, and upcoming events. Each newsletter also contained three photographs from past Vanguard events which I combed through to determine appropriate ones to include.
I also created and led a LinkedIn newsletter about leadership for Ken Banta. This newsletter recycled content created with The Vanguard Newswire, updated with the upcoming events.